With rapid economic growth, huge population base, rising income levels, changing lifestyle and consumer preferences, India has witnessed tremendous growth in its sportswear industry over the past few years. The country has been exploiting its favorable demographics, which make it one of the most attractive destinations for both domestic and international sportswear players to cash on the highly lucrative market. As a result, all the international players, including Nike, Adidas and Reebok, are striving hard to grab a share of the money-spinning market. ( http://www.bharatbook.com/detail.asp?id=126899&rt=Sports-Wear-Market-in-India.html )
“Sports Wear Market in India” anticipates the current size of the Indian sportswear industry worth over INR 355 Billion, which is expected to grow at a CAGR of around 45% between 2010 and 2012. The current market estimates and future projections are entirely based on the set of feasible market trends and Indian demographics, which take into consideration consumer behavior and spending patterns that may affect growth of the sportswear industry.
The report has studied the Indian sportswear market by segmenting it into various subsections – sports footwear and sports apparel, rural/urban divide and gender-wise demand projections. Our extensive research on this industry has found that the current sportswear market is dominated by the sports apparel sector, but future growth will be driven by the sports footwear segment.
Our research also elaborates the fact that there remains a vast difference in the buying habits and purchase decision making of Indian consumers if we segment them on the basis of urban/rural divide. A similar change in the consumer behavior and buying patterns also hold true in case of how the industry players are targeting the men or women sportswear segment. All such scenarios have been thoroughly covered in the report.
“Sports Wear Market in India” provides comprehensive information and rational analysis of the sportswear market in India. It gives an insight into the current market trends together with future projections considering all the macroeconomic and other factors. Factors which are fueling growth in the Indian sportswear market have been discussed in detail along with the challenges that could obstruct smooth running of the industry. Besides, the report also offers rational analysis of key sportswear companies in the country.
Mahendra Singh Dhoni has been appointed captain of India for three one-day’s against Australia in home series. Dhoni, who is the captain of India’s Twenty20 squad in South Africa, had been tipped to take over as captain since Rahul Dravid announced his resignation.
The captain for test team is yet to be announce by BCCI and if reports are to believed than test captaincy is certainly going to Sachin Tendulkar. That means India will also follow the two captain system for the time being.
Two captain system will be adopted first time by India although it has been successful in Australia when in 2002 Ricky Ponting was made One Day captain and Steve Waugh was test captain.
Now days England is also following the same system. Michel Vaughan is test captain and Paul Collingwood is handling One Day side.
Dhoni, who was the vice-captain of the ODI team on the tour to England, has made his mark since his arrival in international cricket in December 2004. He has scored 2477 runs in 84 ODIs at an average of 44.23 and a strike rate of 96.26. His highest score, an unbeaten 183 against Sri Lanka in 2006, is a record for a wicketkeeper and also the record for the most runs scored by a batsman while chasing. Dhoni had also occupied the top batsman’s spot in the ICC one-day rankings in April 2006.
In world twenty20 Dhoni has also proved his skills as skipper especially in match against Pakistan. But that is twenty20, ODI is totally different ball game.
On other hand if Tendulkar accepts test captaincy then it will be his third inning as Captain of India. He has already led India in 25 Tests winning four, drawing nine and losing 12. In the ODIs, too, he does not have a great captaincy record.
Out of the 73 matches that Tendulkar led India in, the team lost 43, winning 23 other matches while six ended without a result with one tie.
When last time Tendulkar resigned from captaincy he said that he will never accept captaincy again. But now he looks like ready for it.
But now the question is will this two captain system work in India. In India players are stars and it will not be easy for Dhoni to handle them especially when he is inexperienced in handling the captaincy.
Another problem which might come across Dhoni will be coordinating with giants like Tendulkar, Ganguly and Dravid on one side and youngsters on other side.
For Tendulkar the biggest problem will be to get support from senior players. As reports are coming that seniors were not supporting Dravid, the same problem will arise for Tendulkar also.
But looking at positive side the two captaincy system, it may also come good as it will give ample time to groom Dhoni as good leader.
According to ex cricketer Navjot Sidhu if we adopt every thing from Australian system then why not two captain policy. Australia had proved that it was a good move and that’s why Ponting is the best captain today.
Well we as Indian cricket fan also hope that this system may work and we will have a good and aggressive, thinking captain who will lead India in 2011 world cup.
Union Human Resource Development Minister Kapil Sibal launched the Physical Education Cards (PEC) India programme, an initiative that will combine physical education and sports to empower youngsters.
www.visli.com he won the bronze medal in the freestyle 66kg category at the Beijing Olympics. Date of Birth: May 26 1983 Height(cm/ft in): 163cm / 5′4″ Gender: Male Weight(kg/lbs): 66 kg / 145 lbs Place of Birth: Delhi (India) Residence: New Delhi (India) Sport: Wrestling Event(s): Men’s Freestyle 66 kg
Reliance Industries Limited (RIL) and IMG, the world’s leading sports marketing and management company, announced an equal joint venture to develop, market and manage sports and entertainment in India. The venture, IMG Reliance Pvt. Ltd., will have parallel complementary strategies: to provide and operate world class infrastructure and coaching facilities in the country to unlock India’s sporting potential and; to create and operate major sports and entertainment assets in the country. A press release from Reliance Industries Ltd. said the senior management teams of the two organizations led by their respective Chairmen Mukesh Ambani and Ted Forstmann had formulated clear ambitions and strategies for the new company. “The idea is to try to begin to make this country much more proficient in sports other than cricket,” Forstmann said in an interview in Mumbai. IMG Reliance Pvt. Ltd. will harness IMG’s international expertise gained in over 50 years in the business of sport, entertainment and celebrity management with RIL’s expertise in the domestic market, strategic planning and flawless execution. Under the auspices of The Reliance Foundation, the corporate social responsibility initiative of Reliance Industries, state of the art sporting academies will be developed to provide world class coaching and training facilities for Indian sportsmen and sportswomen. The required infrastructure investment will be provided by The Reliance Foundation. IMG Academies, Florida the world’s leading sporting and educational institution which has many alumni who have pursued successful professional sporting careers on the world stage will provide management knowledge and coaching skills transfer to the management and coaching teams of the Academies in India which will be managed by the joint venture. IMG Reliance Pvt. will use “special-purpose vehicles,” to build sporting infrastructure and will replicate IMG’s facilities in Bradenton, Florida, which have trained athletes, including tennis players Andre Agassi and National Basketball Association player Vince Carter. “The market is gigantic,” said Forstmann, whose company helped set up the Indian Premier League for the Twenty20 format. “In a country with a middle class growing like India, sports entertainment and media are going to be things that the country is going to want more and more.” He further added that, “The performance of Indian athletes on the national and international stage will improve dramatically with the correct development strategies. The No. 1 sport in the world is soccer. It would be a great thing for this country to have a really competitive national team.” Mukesh Ambani said development of sports and a sporting culture was a social imperative for India in the 21st century. “World class infrastructure, frugal engineering, technology and scientific coaching are an integral part of development of today’s sporting talent globally. IMG has an enviable track record of leveraging these aspects and identifying, training and developing champion talent across disciplines,” he said. Mrs. Nita Ambani, Member on the Board, IMG Reliance Pvt. Ltd. added, “I am excited about the comprehensive relationship with IMG which will seek to unlock the potential of young India at a global platform. Reliance Foundation will invest in the infrastructure development of the globally renowned IMG Academies in India. We are committed to undertake grassroots development programme to make a fundamental difference to the lives of millions of youngsters in the country based beyond the big cities.” In keeping with Fostermann’s belief – “Heroes get created,” IMG and Reliance will begin this year by sponsoring 20 Indian students to train in Florida. The venture aims to produce world-class athletes in golf, tennis, soccer, basketball, and Olympic sports to help India “go win some medals”!
www.ishafoundation.org “Wanting to win, at the same time, willing to lose if need be; handling your victory gracefully, handling your failure gracefully are things that sport inculcates into a human being.” -Sadhguru
Fiat as we all now is a successful car brand that has crossed 100 years of its drive. Fiat carries a high reputation of its brand in the international market. It is the only car manufacturer who was honoured with the title “European Car of the Year” not just once but number of times.
A little peep into its initial stages say that in the year 1900, Fiat started its first factory was in Corso Dante with 150 workers and manufactured 24 cars. The stylish logo of Fiat with- oval on a blue background was accepted in 1904, which was designed by Biscaretti (a senator involved in the establishment of Fiat).
Fiat the name is not new to the Indian car industry. It is one of the oldest brands of cars in India. In olden days Fiat cars were regarded as the style and symbol of status. The car major first entered India with its Fiat Padmini. However, it is sad to know that Fiat failed to prove itself in the Indian car industry and did not bear any fruits of success in earlier days. With the latest cars entering the Indian car industry offering innovative technology and design, Fiat Padmini started loosing its importance.
In India Fiat experienced various hurdles like dealership, customer care, and spare parts etc, which in turn resulted the sales negatively. This further hindered the company from performing in the Indian car industry.
This incident did not break the European car brand and Fiat re-entered the Indian car industry with a very strong and confident base. It rolled out Fiat Uno but again it failed to impress the Indian buyers. Fiat took this as a challenge and decided to roll out more cars to India. The brand then launched another car with better performance and improved drivability called Fiat Palio. This time the luck was on the Fiat’s side and the car received an impressive response by the Indians and clicked in the Indian market.
In India, Fiat has signed an agreement with Indian car major Tata Motors for the marketing. Till date all their models have been fruitful so far. Tata Dealers therefore have turned into the Fiat car dealers. Fiat was successful in changing its brand image in India from being one of the unsuccessful brands of the earlier days to the smart and stylish brand.
The car has rolled out new models to India and carries more cars in the list for future. The cars awaiting immediate launch in India are Fiat Grande Punto, Fiat Bravo from small car segment and Alfa Romeo from the sedan class.
Fiat Grande Punto
Though it has not made its presence in the Indian market yet, it has already a grand success in the European market, Grande Punto is another offering from the small car segment to India by Fiat. It is said that car that would be manufactured in India and sold through Fiat-Tata dealer network. The small car is expected to challenge the other cars of its class with roomy interior, stylish exterior, affordability and unmatched performance. It is expected to come with a1.2 and 1.4 petrol and the 1.3 Multijet diesel with the price range of 5 to 6 lakhs.
Fiat Bravo
This hot looking hatchback is said to foray the small car segment in India. Sporting with classic Italian design Bravo will be seen with a 1.9-litre Multi-jet turbo diesel and 1.4-litre petrol engine. Bravo would be brought to India as completely built unit and will be positioned against Skoda Fabia, Honda Jazz and Volkswagen Polo ((to be launched), Fiat Bravo is powered by a 150 bhp 1.9 Multijet diesel unit. Sadly just like the Fiat 500, Bravo too will be heavy on pockets with the price tag of around 20 lakh).
Fiat Alfa Romeo
The Fiat Alfa Romeo will be also brought to India as a completely built unit. The car which was showcased at the 9th Auto Expo in Delhi in Jan 2008 is said to be the one of the fastest car from Fiat product line. The Alfa Romeo is a great combination of sportiness, technology, and an elegant design. For India, the model is said to come with a 2.5-litre V6 diesel engine with an output of 188 bhp. It will be also seen in 150 bhp 1.9-litre multi-jet petrol engine. The imported model is expected to have an estimated starting price of Rs 25 Lakh (ex-showroom Delhi).
Sports Injury Surgery is a specialist area of orthopaedic surgery devoted to the management of sports injuries of bones, joints and associated soft tissues such as ligaments, cartilage, nerves and muscles.
The sort of sport injuries seen on a routine basis are over-use injuries without a history of trauma, such as with running, cycling or rowing or those involving a direct impact or twisting injury such as in Football or Rugby.
It is an increasing trend amongst specialists in Sports Injury to perform as much corrective surgery as possible through Minimal Invasive Surgery (MIS) techniques, as this is known to cause less trauma to the operated area and help a patient to return to levels of optimum fitness more quickly than conventional techniques. Minimal Invasive Surgery is also known as Arthroscopic Surgery or keyhole surgery…
Types of surgery
Sports Injury Surgery can be performed for four types of conditions or injuries : -
Acquired : -
A condition that develops gradually. This type of condition can often be acquired through a repetitive type of movement related to a sorts or hobby.
Chronic : -
A gradual degenerative condition that causes damage and deterioration to once normal structures, such as osteoarthritis.
Acute : -
A condition that requires corrective surgery to relieve a sudden onset of a condition, such as an inflammation or infection
Trauma : -
A significant injury that requires corrective surgery such as a fracture, rupture or dislocation.
Treatments For Sports Injury surgery included are : -
Are there any risks associated with Sports Injury surgery?
Although Sport Injury Surgery is regularly performed without any complications, it is very important that all candidates are fully aware of both the benefits and risks of undertaking this type of specialist surgery, especially in relation to their ability to return to a sport or hobby they cherish….
How do I find out if I am a suitable candidate for Sports Injury surgery?
We Care India will be delighted to help you find a leading expert in Sports Injury surgery to consult with. Your surgeon will carry out a thorough evaluation of your condition and provide you with a comprehensive explanation of the most appropriate surgical solution…
We have a very simple business model that keeps you as the centre.
Having the industry’s most elaborate and exclusive Patient Care and Clinical Coordination teams stationed at each partner hospital, we provide you the smoothest and seamless care ever imagined. With a ratio of one Patient Care Manager to five patients our patient care standards are unmatched across the sub continent.
Lets begin with a sport. Say wrestling, way back in the 80s and 90s wrestling was a dominant sport in the United Sates. Major promotions like the World Championship of Wrestling and the World Wrestling Entertainment promoted the event through various house shows. Later these events were broadcasted through the television media and look where the game stands today. Even in India every single household has a member dedicated to the sport. A small example is that of the “Great Khali” who has held the world heavyweight championship. And this was only possible because of a Sport Marketing Company. Titan Sports in collaboration with TNT did the trick. According to W.Shank (Sports Marketing Executive ) “Sport Marketing refers to specific application of marketing principles and process to Sports product and marketing of non stop products that associate with sports”. Products associated with sports include various things like Player Endorsements, testimonials, event marketing and stadium advertising. All in all it raises the money involved with the game and hence the standard of the game on a whole.
Lets take the case of a Sports Marketing Company in India. In India the game that gets the maximum amount of attention is cricket. When the inaugural world cup was held way back in 1975, a player of the Indian Cricket Team at the most earned a sum of Rs 2000 for a one day match and 1500 per day for a test match. Forward to the year 2008. A player with the smallest contract is paid approx. RS 35,000/ for a one-day series and Rs 40,000/ per day for a test match. This was only possible as people started taking interest in the game. Television channels, newspapers, advertisement hoardings all took required measures to make the game immensely popular. Commercials aired on TV featured players endorsing brands or commodities that were popular with the general public, thereby making these players household names. If a Survey is conducted on the top 5 richest sports persons in Asia, the names would undoubtedly be Sachin Tendulkar, Saurav Ganguly, Sania Mirza, Vishwanathan Anand and Shoaib Akhtar. Technically speaking the survival of a sports marketing company is in the hands of it’s promoters, i.e the companies that sponsor the sport event.
Generally speaking the functioning and more importantly the success of the sports marketing company lies in the hand of it’s partner. Good publicity of a player is needed. This is where a public relation agency is needed. As sports is primarily into entertainment a media and entertainment company is also needed. Going by the current standards the two biggest sports marketing companies in India NEO sports and Nimbus were recently formed and in no time has had a good grip in all sporting events in India. Currently in India sports marketing is a multi billion dollar industry. Players such as Mahendra Singh Dhoni, Yuvraj Singh, Sania Mirza and many more are finding ways to make millions of rupees. They are getting outstanding deals to wear clothing during events, or do a commercial, or a photo shoot for and advertisement. New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers who formerly found newspapers, daily/weekly magazines and television as a channel for promotion. Due to growth of the industry and to support the demands for employees numerous institutions have opened up Sports Marketing as a subject. All in all with passing times, the demand of a sports marketing firm has become extremely high.
